Client: Nuleaf Naturals
The Challenge
The brand needed to elevate the visual identity of its CRM channel and strengthen product storytelling. Emails required a more premium look, clearer benefits, and stronger calls to action to increase click-through and sales.
The brand needed to elevate the visual identity of its CRM channel and strengthen product storytelling. Emails required a more premium look, clearer benefits, and stronger calls to action to increase click-through and sales.
My Contribution
I led:
AI-generated product imagery: art direction, prompting, refinement
Email layout & visual hierarchy: desktop + mobile
Copy collaboration & CTA strategy
A/B testing for design variations
Performance tracking and optimization
I led:
AI-generated product imagery: art direction, prompting, refinement
Email layout & visual hierarchy: desktop + mobile
Copy collaboration & CTA strategy
A/B testing for design variations
Performance tracking and optimization
Creative Direction
A luxurious, clean aesthetic inspired by:
_natural textures
_soft diffused lighting
_botanical elements
_high-end product photography
_calming tones reflecting wellness & balance
This visual direction positioned the CBD products as premium, trustworthy, and science-backed.
A luxurious, clean aesthetic inspired by:
_natural textures
_soft diffused lighting
_botanical elements
_high-end product photography
_calming tones reflecting wellness & balance
This visual direction positioned the CBD products as premium, trustworthy, and science-backed.
AI Image Process
Step 1 — Moodboard
Color, texture, composition and lighting references.
Color, texture, composition and lighting references.
Step 2 — Prompt Development
Crafting detailed prompts to achieve consistent lighting, realistic materials, and premium atmosphere.
Crafting detailed prompts to achieve consistent lighting, realistic materials, and premium atmosphere.
Step 3 — Raw Output
Initial AI images (midjourney / dalle / whichever applies).
Initial AI images (midjourney / dalle / whichever applies).
Step 4 — Post-Production
Retouching, color correction, composition adjustment, adding mockups, cleaning backgrounds.
Retouching, color correction, composition adjustment, adding mockups, cleaning backgrounds.
Step 5 — Application in Emails
Hero images, product showcases, section headers, and visual storytelling.
Hero images, product showcases, section headers, and visual storytelling.
(Optional)
Insert a comparison: Prompt → Raw → Final
Insert a comparison: Prompt → Raw → Final
$1,614.36
Revenue
Revenue
41.87%
Open rate
Open rate
1.20%
Click rate
Click rate
0.15%
Placed order rate
Placed order rate