This multiplatform project culminated in a major live challenge hosted by top influencers such as Valen Bandeira, Lore Improta, Rafa Vicente, and Lucas Rangel, where 27 participants from all over Brazil competed for a R$ 50,000 Amazon shopping prize (watch on youtube).
Daily content was produced, including discount coupons, challenges, and surprise tasks to engage the audience ahead of the main event.
What did I?
Art Direction: Oversaw all visual creation, ensuring cohesive campaign identity across formats and platforms.
Visual Content Development: Designed graphic materials for Instagram, YouTube, and TikTok, as well as edited and post‑produced video assets. The action also included LED screen design and scenic elements, delivering an integrated and high‑impact visual experience.
